Student Details

Name                : Jaydevan Jayakumar
ID                      : 1102700366
Course Code    : MAD 3113
Batch Year       : 2014/15
Email                : thamizjay@gmail.com
H/P Num          : +60142250350

Final : TVC

A&W_Memory Stays_Couple Series

A&W_Memory Stays_Teen Series

Marketing Items

Poster

Billboard

Major : Concept,Mood,VFX for TVC

Storyboard for TVC

Storyboard Sketches

Concept : The Ad will show how teenagers of different eras  spend their precious moments together in A&W.
                Time transition will happen from 60's , 80's,90's to 2014.
                The voice over at the end will sound 'Time Changes, Memory Stays"

Concept 2 : The Ad will show how couples of different eras  spend their precious moments together in A&W.
                Time transition will happen from 60's , 80's,90's to 2014.
                The voice over at the end will sound 'Time Changes, Memory Stays"

Precedent Studies for TVC

Precedent Studies 1 - A&W Commercial _ Okayest Man  

The ad shows two men with Tuxedo on arguing “yes,no,yes,no” while driving when saw A&W. In the next scene they are sitting inside the A&W outlet and eating burger. Suddenly two girls in gown get into the outlet and bring the men out. Their attire shows that they are about to marry in a while. The men gave importance to A&W burger first instead of his own marriage. In my view, Its shows that the burger taste is people’s priority in town.

Precedent Studies 2 - MacDonald’s 1995 style TV ad

 In this Ad, there is an Old man shown sitting in an outlet. He is looking at people around him. They are enjoying their meals while interacting to each other. The waitress smiling at the customers. The ordered burger of the old man arrives. He take the burger and when he about to eat, there is a transition of time shown. It is the younger days of the old man.  The time setting of the scene changes to 1955. But the environment around there is still the same as today. People enjoying their meals and happiness with their loved ones. So this Ad inspires me to come up with an idea to show how teenagers today and in those days enjoying their food in A&W.

Minor Project

Minor 1 : Website

Minor 2 : Environmental Media